Since we now know it’s going to be the Patriots and Giants in a rematch of the amazing 2007 Super Bowl it reminded me of something I oddly didn’t know until last year. And once I’d heard this “tidbit” it made me unusually aware of something that has gone on for years but I’d never paid any attention to. It’s starting already this morning when I heard two separate radio commercials, which makes me want to share it with you.
First was an ad from a big, northeastern electronics chain luring you in to pick up a new, big-screen television for “the big game”.
Second was one for a supermarket, encouraging you to stop in to pick up goodies for “the big game”.
While it makes extremely obvious sense, I’d never really considered that the term “Super Bowl” is very fairly valuable term in commercial terms. But last year I read an article the detailed how aggressive and diligent the NFL is in protecting that exact phrase. Were a supermarket or electronics store advertise their big “Super Bowl Sale” they can be pretty guaranteed to find an NFL lawyer at their doorstep the next morning. And they’d likely be carrying court ordered cease and desist paperwork. I actually have read descriptions of NFL legal actions against people who infringe referenced as being “SWAT team like”.
Don’t try using “Super Sunday” either. The NFL has that one trademarked AND copyrighted too.
So be prepared to be inundated with advertising for “the big game” for the next two weeks. And for one more final tidbit for you today….the NFL actually pursued getting “The Big Game” copyrighted and trademarked back in 2007 but failed.
I don’t watch much football but I never miss “the big game” and I think this year’s match-up should be very interesting plus Madonna at halftime. I just have to remember to pull out my old 27″ tube TV. As a business owner and writer, I have a deep understanding of the intricate nature of copyright law and I am aware of this section of Federal law:
US Code Title 17, Chapter 1, Section 110 “Limitations on exclusive rights: exemption of certain performances and displays,”
TV broadcasts and movie showings can only be displayed so long as “no such audiovisual device has a diagonal screen size greater than 55 inches, and any audio portion of the performance or display is communicated by means of a total of not more than 6 loudspeakers.”
I kid you not. Look it up.